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Story of the year

A couple of days ago, I was catching up with a good friend over the phone, when he told me the most amazing business/wedding story ever.

I laugh a lot, but I haven’t laughed so much in a long time.



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PLUS the winner(s) will get one-year access to The Vault – the full archive of 500+ missives on fasting, business, mentality, physicality, sales, relationships – years of my life’s work.

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To enter the sweeped steaks:

  1. Retweet the top tweet in the thread.
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Do all three by the end of Friday 2020.10.23 EDT.

No purchase required, but you’re welcomed to donate at the gofundme link. We raised $2,500 last night!


Now for the story.

My friend is a brilliant musician, easily one of the best cellists of his generation. His mother – let’s call her Tracy – is a senior officer at an arts foundation (obviously, unrelated to our sweeped steaks).

Tracy could work from home, but – like most of us – she wanted to go to the office, be in charge and have some human contact.

She got plenty.

A few weeks back, one of Tracy’s employees – let’s call her Marge – was throwing her daughter a wedding.

Modest stuff. Barely 130 guests from all over the country and probably many from abroad.


Marge also wanted to do a small get-together for coworkers after the wedding. Some food, some drinks, some sweets, some DMT – the usual. Like any nice person, Tracy said okay.

About a week after the office party, nice Tracy was taken to the hospital with severe coronavirus. She vacationed for 13 days there, six of which in the premium VIP lounge apartment also known as the ICU.

When my friend called to check on her, her temperature was so high that she was raving and rambling, and getting aggressive with the hospital staff.

Like a zombie.

We laughed a lot about this, but I’m nowhere near the fun part yet.

Out of the 130 guests at the wedding, at least 70 had tested positive for coronavirus when they last checked on them.

Eight out of the 12 people at the office party got sick too. Who wants a vacation at the hospital resort! (Lazy people.)

Obviously, no-one at the office party wore a mask. Which presents a major medical puzzle.

A lot of people say masks are how the wuhan spreads. If they didn’t wear a mask while kissing and touching and stuffing their pie-holes at the party, how did they get infected??

We may never know.

But here is the part that really blows my mind.

Who do you think were the four people at the office who didn’t get infected?

The smokers.

The only people who didn’t have to take a sick-bed vacation were the smokers.

As early as February, we already had some data that smokers appear to have some protection from the wuhan. Since then, I have heard similar anecdotal stories and reports about reports that people in China and Europe who smoke – or used to – are less susceptible to the worst of the wuhan.

Does that matter?

Certainly not to me.

Risk management is not about “facts” or “science”. It’s a lot about emotions though – how we manage them, not how we indulge them.

When we face risk with potentially disastrous consequences (physically, financially, mentally, familially) and no positive payoff, no spreadsheets are necessary.

That’s why the risk-management recommendations I made in February haven’t changed, even though the “data” have changed a lot.

I wear a mask, wash my hands, avoid restaurants and go about my life largely as before.

You do You.

And if you want to help save a young man’s life and win for yourself, go here and enter the sweeped steaks:

Rise a god,


Your Daemon

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